Winning at Retail, an IDC Report

This InfoBrief by IDC highlights key elements retailers need to consider in today’s marketplace.

 

Winning at retail requires differentiating the customer experience of product with excellence (quality and differentiation), price and convenience, and operational efficiency and effectiveness. But in a recent survey, product came out as most important, above price.

 

Read the brief for the strategic and tactical changes needed to survive in today’s retail world.

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