Industry experts predict online grocery sales could capture as much as 20 percent of total grocery retail by 2025, but this growth comes at a price: online delivery remains largely unprofitable. In fact, three out of five grocers lose money offering the service.
As big box stores, supermarkets, and grocers take these short-term hits in search of market share and growth, they also have to address key issues throughout the supply chain in order to expand online fulfillment capabilities and build long-term profitability. Top imperatives include:
- Enhancing brand differentiation
- Inviting real-time supply chain visibility
- Organization-wide investment in data-driven technologies
- Leveraging brick-and-mortar stores as supply chain assets
For more top insights on the future of grocery retail, download the latest report from Retail Touchpoints.