Economic uncertainty and panic buying demand surges led to major consumer adoption of private brand products in 2020. This accelerated adoption represents a major opportunity for retailers looking to innovate on their private brand strategy in 2021 and beyond.
In our white paper, “Key Steps for Advancing Grocery Private Brands,” we outline how food retailers can optimize their private brand strategy through deep supplier collaboration, sustainable sourcing, and other efforts that can help retain customers long term.
Here are some ways food retailers can grow their private brands:
- Innovate in step with changing consumer trends
- Connect broader sustainability initiatives with private brands
- Master product transparency and supply chain traceability
- Enable complete supplier visibility and collaboration
Download the white paper and learn how you can take your private brand to the next level.