It’s a stark contrast between the way consumers shop and the way retail product teams shop for materials and goods with their suppliers.
The reality is that the way we create and shop for products in the B2B space is not fast enough to support the new ways that consumers discover and buy them. That disconnect needs to change.
To compete in this New Retail Economy, retailers need to improve their backend product design and development technology to bring more innovative products to market fast enough and at the best price.