Four Must-Read Retail Tech Articles You May Have Missed Last Month

Retail tech news in September centered around the importance of technology in the retail space, and how retail brands can use tech to increase speed to market, provide higher quality goods and enhance the shopping experience. In case you missed them, we’ve highlighted four of the top articles from last month:

 

Here’s why retailers need more women in tech positions

Forbes, Sept. 2, 2016

While women account for up to 80 percent of consumer purchases, they arb,vve woefully underrepresented in top tech positions at retail brands, with as few as five percent of retail executive and technology positions being held by women. This gap may lead to a disconnect between the technical back-end of a retail site and a female shopper’s desired experience. A huge contributing factor is the general lack of women in science, technology, engineering and math (STEM) fields in general. A few retail brands are beginning to buck the trend by participating in the Girls Who Code Summer Immersion program.

 

Lululemon Founder Chip Wilson, Why speed is critical

CNBC, Sept. 15, 2016

Brands like Lululemon have transformed the athletic apparel industry and transcended to the status of everyday wear. CNBC spoke with company founder Chip Wilson about why speed to market is more critical than ever, but it can’t come at the expense of quality.

 

How Legacy brands and retailers can keep up with our tech driven world

TechCrunch, Sept. 15, 2016

There’s been a lot of discussion around how traditional retail is struggling with the rise – and now dominance – of online shopping, but this article in TechCrunch focuses on the opportunities that technology presents to retailers. From personalized brand bots to social media integration and  simplified transaction processes, retailers that take advantage of technology rather than avoiding it have the potential to see tremendous success.

 

Alibaba ramps up B2B commerce play in India to aid sellers on its platform

Times of India, Sept. 19, 2016

International trade engine Alibaba may launch a customer facing e-commerce site, and the company attributes its global success to having a robust seller ecosystem. Read more about Alibaba’s projected partnerships in China and elsewhere, and how the B2B marketplace plans to dive into the B2C space.

 

At Bamboo Rose, we embrace technology in the retail space. Follow us on Twitter for all the latest updates.

Nate Fleming

About Nate Fleming

Senior Director of Marketing

Nate Fleming is the Senior Director of Marketing at Bamboo Rose. Previously, Fleming was a technology market analyst and thought leader covering product innovation, software product development services, and digital transformation for Fortune 1000 companies.